A billion-dollar e-commerce company in the
Indian Fashion Industry
OBJECTIVE
The client wanted to elevate its recruitment process by building a strong interviewer bench to meet its growing hiring demands. The goal was to run a year-long recruitment intervention that ranged from basic to advanced training for interviewers.
KEY ASK
Develop a signature program to identify and groom a leadership pipeline aligned with Grab’s people philosophy and leadership model.
BRAINAYAN'S APPROACH FOR SUCCESS
1
Formed and worked closely with a steering committee of senior leaders at Grab at every step of developing and deploying the program.
2
Created and used a repository of Grab folklore to communicate values, philosophy and culture.
3
Designed and deployed engaging experiential activities
4
Made available premium participant material, as well as collateral for branding and marketing the program Grab internally.