BUSINESS STORYTELLING – TURNING DATA INTO DECISIONS
The Business Storytelling program empowers professionals to transform raw data into compelling business narratives. In today’s data-rich environments, it’s not enough to have information—you need to make it speak. This program blends data analysis, visualization, and communication strategies to help participants craft persuasive stories that drive real-world impact. Whether you work in product, tech, sales, operations, or shared services, this program helps you uplevel your influence through the power of storytelling.
INTRODUCTION
Participants will be introduced to the key skills required for storytelling with data—going beyond charts and dashboards to uncover meaning and shape action. The session emphasizes the strategic role of storytelling in business communication and decision-making.
COURSE OBJECTIVES
1.
Create hypotheses and test them using the data you have collected
2.
Identify the right insights and translate them into decisions.
3.
Structure data-driven stories tailored to different business audiences.
4.
Design visual narratives using graphs, charts and other visualization techniques.
5.
Deliver confident, engaging presentations that influence stakeholder action.
6.
Handle Q&A, objections, and feedback with clarity and credibility.
COURSE CONTENT
5 modules that can be customised per your need.
The Role of Storytelling in Business Communication
Writing hypotheses
Extracting Meaning from Business Data
Structuring Stories: Frameworks and Flow
Designing Visuals: Charts, Graphs, and Dashboards
Delivering with Impact: Voice, Presence, and Q&A Mastery
COURSE SCHEDULE
This is typically conducted as a 2-day program (16 hours total), but it can be customized into shorter modules based on organizational needs.
COURSE DURATION
The implementation of the intervention can range from days to months, depending on your needs. We recommend having detailed discussions with our Brainayan experts to help you determine the right timelines.
MODE
Online / Offline / Hybrid
DESIGN MODALITY
Interactive Workshops
Live demonstrations using relevant tools
Group presentations and peer feedback
Real-world case studies
Practice-based coaching sessions
TARGET AUDIENCE
Ideal for professionals who regularly work with data or make presentations, including:
BENEFITS OF ATTENDING
By participating in this course, you will be able to:
1.
Build clarity and confidence in data storytelling.
2.
Learn to shift from “reporting data” to “driving action.”
3.
Acquire techniques to tailor your message for different stakeholders.
4.
Present insights with visual clarity and strategic influence.
5.
Strengthen your business credibility through persuasive communication.
FOR MORE INFO
Please contact Vipul Gulati
+91 99209 17193
vipul@brain-ayan.com